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You are here: Home / Help / Artwork Guidelines

Artwork Guidelines

Preferred file formats:

  • Adobe Acrobat (.pdf)
  • Adobe Illustrator (.ai)
  • Adobe Photoshop (.psd)

Microsoft Word, PowerPoint and Publisher files are acceptable if converted to high resolution pdf format

Acceptable formats with high resolution: 

  • Bitmap Image (.bmp)
  • GIF Image (.gif)
  • JPEG Image (.jpg, .jpeg)
  • PICT Image (.pic, .pict, .pct)
  • PNG Image (.png)
  • PostScript Document (.ps)
  • TIFF Image (.tif, .tiff)

Acceptable Color Mode:  CMYK is recommended.  When artwork in RGB mode is received it will be converted to CMYK, which may cause a color shift.

Fonts:  To be certain the fonts you use in your artwork print correctly, be sure to either convert your fonts to outlines or include the font software with your artwork.

A word about Images:  Copyright laws pertain to creative works such as images, drawings and photographs. It may be illegal to copy images from the internet or another company’s marketing material because the image may be owned by the company or a photographer.  Designers should use only images that they have the legal right to use.  Royalty-free images are readily available from various stock photo companies. Consent to use images is the responsibility of the client and Carleton Printing must be held harmless.

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